Mahindra launches the New Bolero with mHAWKD70 engine at an aggressive price of Rs. 6.97 lakhs

Mahindra launches the New Bolero with mHAWKD70 engine at an aggressive price of Rs. 6.97 lakhs The New Bolero Power+ starts at an aggressive price of Rs. 6.97 lakhs (ex-showroom Patna for SLE variant) September 12, 2016, Patna: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today unveiled - the New Bolero with the mHawkD70 engine. This has been christened – The New Bolero Power+ Its reliable mHAWKD70 engine delivers 13% more power and 5% more mileage than the existing Bolero. The New Bolero Power+ also offers a peppier drive and better maneuverability than the existing Bolero. At the same time, it comes with the same interior space to seat 7 people as in the existing Bolero. The New Bolero Power+ with the mHawkD70 engine will be available in 3 variants – SLE, SLX & ZLX across Mahindra dealerships pan India starting today, at an aggressive price of Rs. 6.97 lakhs (ex-showroom Patna for SLE variant). Speaking on the new launch Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd. said, “The Bolero has been India’s No.1 SUV for 10 years in a row from 2005-06 to 2015-16 and the all New Bolero Power+ is an evolution of this powerful brand. In our endeavour to enhance the product’s value proposition, we have introduced the New Bolero Power+ with the mhawkD70 engine delivering more power, more mileage & a peppier drive. I am sure that the New Bolero Power+, with its overall better value proposition, will heighten its appeal not only amongst its core customers but also attract more buyers.” About the New Bolero Power+ Reliable mHawkD70 Engine Powered by the reliable mHawkD70 engine from the proven mHawk engine family, the New Bolero Power+ offers 13% more power than the existing Bolero delivering 52.5kW (70bhp) with a torque of 195 Nm and 5% higher mileage than the existing Bolero. This delivers a peppier drive along with the dependability of the mhawk D70 engine. Better Maneuverability The New Bolero Power+ is also more maneuverable making weaving in and out of traffic a breeze. 7 seater with better cushioning The New Bolero Power+ has the same space as the existing Bolero and offers 7 seats with better cushioning to support your body contours. Styling The New Bolero Power+ continues to have a bold SUV stance with its signature front grille and masculine bumpers, while the blue vision headlamps and the contemporary body decals add to its stylish and sporty looks. The interiors aptly accentuate the stylish exteriors with the dual tone interiors. Technology features The technology features include a digital instrument cluster, a Driver Information System (DIS), a voice messaging system and the fuel-saving Micro Hybrid technology on ZLX. This technology allows the vehicle to intelligently switch the engine into the standby mode, when not required – ensuring lower fuel consumption while being more environment-friendly too. With all these and more, the New Bolero Power+ aggressively priced at Rs. 6.97 lakhs is a much better value for money proposition. About the Bolero Since its launch in August 2000, the Bolero has evolved significantly, incorporating features and aesthetics in line with the changing lifestyle and aspirations of the Indian consumers. This has resulted in the Bolero being India’s highest selling SUV for 10 years in a row, since 2005-06. Today there are over 9 lakh Boleros on the road. The brand’s popularity is also visible in the online space. The Mahindra Bolero community on popular social networking site, Facebook, has almost 2 million fans sharing their adventures and experiences in their Boleros. The legacy of Bolero is far reaching. Bolero is also a preferred vehicle for the military and para military forces for years. About Mahindra The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013. Visit us at www.mahindra.com Our Social Media Channels: For further enquiries please contact: PR 24x7 Network Limited Ritu@9827092823