HERO MOTOCORP AUGMENTS PREMIUM PORTFOLIO WITH THE NEXT-GEN ‘ACHIEVER 150’

HERO MOTOCORP AUGMENTS PREMIUM PORTFOLIO WITH THE NEXT-GEN ‘ACHIEVER 150’ BECOMES THE ONLY INDIAN TWO-WHEELER MANUFACTURER TO CROSS 70 MILLION CUMULATIVE PRODUCTION MARK LAUNCHES ‘LIMITED EDITION ACHIEVER 150’ TO COMMEMORATE THE 70 MILLION MILESTONE, IN THE 70TH YEAR OF INDIA’SINDEPENDENCE New Delhi, September 26, 2016 “The launch of the new next generation Achiever 150 is a reiteration of our strong focus on developing new, technologically superior and youthful products across segments for our customers in India and across the globe. As the dominant market leader in both 100cc & 125cc segments in the domestic market, we are now looking at expanding our presence in the premium segment as well and the New Achiever 150 is a move in that direction. “Over the years, we have continuously reinvented ourselves with the changing times to set new global benchmarks and cross several milestones. The 70 million cumulative production is special because this has been possible due to our sustained leadership performance. This is a proud moment not just for us as a Company, but also for the entire nation, especially with the Prime Minister’s focus on the ‘Make in India’ initiative. However, instead of resting on our laurels, we are now gearing up for the next Big Milestone of 100 Million cumulative production.” PawanMunjal Chairman, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd. Hero MotoCorp Ltd. (HMCL), the world’s largest two-wheeler manufacturer, today launched the new Achiever 150, aiming to expand its presence in the premium segment. TheAchiever 150 makes a strong technology statement with the new BS-IV compliant engine that also features the Hero patented i3S technology. In addition to delivering best-in-class performance and fuel-efficiency, the new Achiever 150 comeswith bold styling and offers premium riding experience. Packed with a host of design and utility elements, the new Achiever 150 exudes a strong ‘on-road presence’ which adds to the ‘desirability’ quotient. The new Achiever 150 is competitively priced at Rs. 62,800/- (Ex-showroom Delhi) for the Disc variant and Rs 61,800/- (Ex-showroom Delhi) for the Drum variant. The launch of the new Achiever 150 comes soon after the successful introduction of the Splendor iSmart 110 – Hero’s first motorcycle to have been completely designed and developed by its own R&D team, based at the Centre of Innovation and Technology (CIT) in Jaipur. The Company is already the dominant market leader in the 100cc and 125cc segments - with over 65% and 55% market share respectively in these segments. Historic Milestone – Cumulative Production of 70 Million Two-Wheelers Surpassing yet another significant milestone in its illustrious journey, Hero MotoCorp reached the unparalleled feat of producing 70-million two-wheelers, in the process becoming the only Indian two-wheeler Company to achieve this milestone. This achievement is a testimony to the sustained and growing popularity of Hero’s range of two-wheelers, not just in India but also across the globe. Limited Edition Achiever 150 To commemorate the landmark 70 million cumulative production, which coincides with India’s 70th year of Independence, Hero MotoCorp also launched a Limited Edition Achiever 150. Clad in the color of patriotism, only 70 units of the Limited Edition Achiever 150 will be available in the market. The New Achiever 150 Designed for today’s generation, the new Achiever 150 offers premium styling & bold design, combined with refined performance. The motorcycle is loadedwith safety and utility features to offer an exceptional riding experience and premium comfort. Engine Powered by a BS-IV compliant 150cc TOD (Torque on Demand) engine, the new Achiever 150 motorcycle is a perfect amalgamation of power and performance. The air-cooled single cylinder, 4-stroke engine produces a maximum power output of 13.6 PS (10 kW) @ 8000 rpm and maximum torque of 12.8 Nm @ 5000 rpm. In addition to the impressive performance, the new engine offers more power, torque and acceleration. The bike races from 0-60 km/h in five seconds only. The new Achiever 150 also features the Hero patented i3S (Idle-stop-start system) technology that has been widely appreciated by customers. In addition to increasing the fuel efficiency, the intuitive i3S system is an important convenience feature in the urban stop-go traffic condition. Design & Styling The new Achiever 150 also makes an impactful style statement with its bold design. The new headlights & winkers, large visor, bulging fender and cowl with the new graphics add to the tough appeal of the motorcycle. The new enlarged fuel tank with flush type lid, rear fairing, tail light, RR grip and muffler cover enhances the confident stance and premium-ness of the bike. Adding to the style-quotient are the three exciting color schemes: • Panther Black Metallic- Premium • Candy Blazing Red- Vibrant and exciting • Ebony grey Metallic- Elegant and classic Convenience & Utility In addition to the impressive design and style elements, the motorcycle is loaded with comfort and utility features, such as, New Analog Digital Speedometer with Side Stand Indicator, larger Fuel Tank and new Seat Profile & Texture. The first-in-class Automatic Headlamp On (AHO) feature provides enhanced visibility and adds to the safety of the rider while riding under low-visibility conditions. Inaddition to the uncompromised braking performance with its Disc braking system, the New Achiever 150 is also being offered with Drum brakes. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com